Digital Transformation Tips From Experts

Organisations everywhere are dealing with a lot of change. To cope with the pace of change, they are now taking up the exciting project of Digital Transformation. Although digital investment is the right course of action for most firms, organisations are still struggling to achieve the desired results. It is estimated that Digital Transformation failures range from 66% to 84% as there is a lot of confusion about what digital transformation is and how to carry it out. Transforming an organisation is difficult, but worth doing. Here are five tips from Digital Transformation experts. 

Always have a strategic plan

The plan is the first crucial step before attempting a digital transformation journey. The strategic planning process, if done correctly, can provide maximum utilisation of resources. “The best practice is to create a strategic plan that includes a road map, engagement, content and marketing strategy. The plan should include ways to capture, measure, manage and analyse metrics.”- Debra Ruh CEO of Ruh Global Communications.

Remember the reasons for transforming

“Ask the right questions regarding why and for whom we are transforming. Expressing the reason is always redirecting and refreshingly clear.” – Mohan Nair, Cambia Health Solutions.

Digital Transformation is a journey

Before you get on, you need to set achievable goals. “Don’t expect change to happen overnight. Digital transformation requires commitment, patience, tenacity and willingness to take a leap of faith. Set reasonable expectations, adapt and adjust, be agile, and change will happen.” – Shelly DeMotte Kramer, Marketing veteran and co-founder of V3*Broadsuite.

Build-in smaller wins

Digital transformation is a lifestyle. Don’t treat it as a project with an end date. In addition to the long-term goals, you need to build regular, smaller wins into your project plans. Those wins need to show some immediate business impact. That way, you can get back on track and maintain momentum towards the end goal. – Gustavo Gomez, Bizagi

Be customer-focused

A focus on the customer is key. Companies should ensure that customer issues are understood, and the company is agile and flexible in solving customer issues. A transformation with this focus is sure to succeed.- Kerrie Hoffman, Get Digital Velocity

Manage expectations carefully

 Make sure expectations are well managed. Milestones need to be at every level, so it’s easy to analyse if the digital transformation project is going smoothly or not. Make sure that the resources remain motivated and keep the project aligned within the timelines. – Irsa Faruqui, Retrocube- Software and mobile application development company.

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